RDSi is now Ninth Seat

We are thrilled to share the news that RDSi has evolved to reflect what its customers already know to be true: we’re a dynamic, ambitious agency trusted by clients to guide them through complex environments.

Back in the 1980's RDSi or Research and Development Services was a name designed to navigate clients through the fledgling world of insight. Today we steer clients through the now complex and exhilarating world of consumer insight and business strategy. Our new name reflects this evolution

After 40 years

we are the longest running independent research agency in the country.
We must be doing
something right.

After many conversations with clients, partners and employees, we understand what it is that makes us different enduring and special as a research agency.

We are underpinned by integrity
We are trusted guides and lifelong thought partners
Our clients ambitions become our ambitions
We are masters of our craft
We are powerful and insightful storytellers
The Ninth Seat logo reflects these values with its confident and crafted form.

It also alludes to the origins of our name – the coxswain’s seat.